You can use the Content API for Shopping to automate Google Merchant Center account management.
Here are some things you can do with the Content API for Shopping:
- Upload products
- Manage inventory
- Manage orders and returns
- Manage Merchant Center accounts
- Link your inventory to Google Ads
After uploading products, you can take advantage of other Google for Retail solutions, like promoting your products in Shopping campaigns or selling your products through Buy on Google.